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The Brief

David Lewis needeed a site that would showcase the beautiful, heirloom quality furniture he builds from his shop in Essex, Vermont. He already had a great logo and studio-quality photos, but a hastily assembled SquareSpace site was hurting his SEO and conversion percentages.

Lewis Woodshop home page full Lewis Woodshop home page full
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The Approach

I identified three major areas of potential improvement from Dave's old site: speed, accessibility and mobile compatibility. Most of Dave's images from his SquareSpace site were over 1MB and were slowing down his page load considerably. I reduced file sizes by converting images to WEBP format and using lazy load functionality. I also removed low contrast text colors to improve accessibility and built a fast mobile menu. Implementation of fancybox galleries made excellent use of Dave's high quality images of his beautiful work.

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